Rumors suggest that Apple company will open a flagship store in South Korea. At Apple official website, it occurs 15 employment information that includes shop manager and operational manager. And according to Yonhap, flagship store will accomplish building in the end of November. Does it mean that Apple finally begin to fight Samsung face to face?
We all know that Apple iPhone is flagship in smartphone filed. Not only because iPhone's unique operation system-iOS, but also because iPhone is Rolls-Royce in the smart phone filed. There are so many people that expect new iPhone every year no matter how expensive it is. Just so many people want an iPone, especially in China. Some Chinese even sell their kidney in order to buy an iPhone. You can see how popular iPhone is. It is the reason why iPhone is the best seller in the world: iPhone is Rolls-Royce for so many people.
Let's talk about Samsung. As a national enterprise of South Korea, Samsung is very successful in many fied. Smart phone is just a branch of Samsung, but also very successful. Samsung mobile phones is the bestselling android phone in the world. And compared with Apple, Samsung is leading role in plastic curved OLED panels. Samsung has used plastic curved OLED panels in S7 Edge. However, rumors suggest that Apple will use plastic curved OLED panels in iPhone8.And Samsung will provide curved OLED panels to Apple.
So maybe it doesn't matter for Samsung that Apple will open flagship store in South Korea. Because Samsung can create revenue from both consumers and company. And from 2016 data, Samsung's shares of global smartphone market exceeds Apple's. Maybe Apple company should concern its sales volume, revenues and earnings. Samsung may add preferential policy to stimulate consumption and other countermeasures to counter Apple company's overseas expansion.
Apple and Samsung, two smart phone giants are at war. Who will win? Apple or Samsung? Let's wait and see.
Write by Ron on 2017.01.09
I lost something today.