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Super Mario Run, short-glory and forever decline?

The most famous game company Nintendo released its new game—Super Mario Run on December 15. As a new but classic game, Super Mario Run gets many players' attention. Its downloads are very delightful. In the first day, Super Mario Run is No.1 ranking in App Annie and App Store. However, after few days, ranks as No.7.And now, you can't even find Super Mario Run in Top 100 games in App Annie.


Nintendo's New Game—Super Mario Run

  Nintendo's New Game—Super Mario Run

 

Belong with ranking gliding, there are also many bad comments and dissatisfaction about Super Mario Run. Such A Sharpe Change. So does it mean that Super Mario Run have a short-glory and forever decline?

 

Ratings of Game Super Mario Run

  Ratings of Game Super Mario Run 


Bad comments about Super Mario Run are mostly about its paying prices. After three free levels, players must pay $9.99 in order to play the rest of levels. And it is the harsh reality that many people are willing to play free, but few people are willing to pay. The gross revenue of Super Mario Run is more than $30 million. It suggests that 3 million players bought the full game. Comparing with 90 million downloads of Super Mario Run, 3 million players paying is too less.

 

Daily Ranks of Super Mario Run

    Daily Ranks of Super Mario Run


However, Nintendo is harsher. They said:"Super Mario Run has no free version forever". For those expected free version players, it is really a head-on blow. Maybe both players and investors should curb their expectations.


Super Mario Run

 

And it is right for investors to curb their expectations. Success in game console doesn't mean success in mobile games. Attracting many players come back, Nintendo should know their players more.


Written by Ella in Shanghai on 2017.01.07.

Feel Happy on Friday.